About Maude, Founder and Owner

OVERVIEW • Accomplished marketing professional with experience in real estate and online business development. Key skills include company and product branding, campaign development, website creation, graphic design, and copy writing. Performance-driven leader who undertakes complex assignments, meets tight deadlines and delivers superior results. Applies strong business development concepts and versatile experience to create effective marketing strategies.

daughter • wife • mama • lover of the ocean, boat days, Florida Gators, family time, craft beer, live music, travel, deep laughter

I’m Maude Leclerc Stefanski, a creative marketing director, branding expert and social media strategist offering innovative marketing solutions to entrepreneurs and businesses.

The unique pronunciation of my name – “mode” – is a personal characteristic that both sets my French heritage apart, while also reflecting my individuality and unique nature. I am always inspired to meet new people and to share my story with them, while also learning theirs. Because, at the end of the day, that’s what branding is all about – understanding the story of one’s business and bringing it to light for customers to connect with.

In my past experiences, I have served as the regional marketing director and director of social media for Sotheby’s International Realty’s second largest franchise world-wide. I am also the proud founder and owner of several online businesses. Through my extensive experiences in both the luxury real estate and business development realms, I have developed a distinctive skill set, which I’m thrilled to now offer to my clients as I assist them with their visions. My goal is to help you develop your cohesive voice and aesthetic across all marketing platforms through creative storytelling, impactful branding and by implementing comprehensive marketing strategies to build brand awareness, generate leads and increase your sales.

I'm so glad you're here, and I look forward to helping you level up!

Notable experiences

  • 2022 - PRESENT

    MARKETING SERVICES FOR REAL ESTATE, CONSTRUCTION AND E-COMMERCE CLIENTS, INCLUDING:

    • Ad design

    • Brand development

    • Copy writing and editing

    • Email campaign creation

    • Event collateral development

    • Graphic design

    • Logo creation

    • Print and digital collateral development

    • Social media content creation and management

    • Video production

    • Website development

    • Website maintenance

  • JULY 2019 - DECEMBER 2022 • Oversaw marketing initiatives across seven offices in the Central Florida region with 275+ associates, for the second largest Sotheby's International Realty franchise in the world.

    MERGERS & ACQUISITIONS

    • Managed re-branding of Christie's International Real Estate affiliate under the PSIR brand

    • Facilitated onboarding of 100+ associates and listings, and trained on marketing tools and brand standards

    • Successful merger drove PSIR to top real estate brokerage in Central Florida

    MARKETING STRATEGY DEVELOPMENT

    • Completed competitive market analysis, allocate media budget, negotiate contracts, and identify ad placements

    • Developed custom print and digital marketing plans for brand, associates, and listings, priced between $200,000 to $16 million+

    LEADERSHIP & MANAGEMENT

    • Led and developed corporate training for associates to fully leverage all marketing systems to drive business

    • Coordinated, input, and managed marketing projects between brand, associates and Creative/Design Team to ensure on-time delivery

    • Managed a high volume of day-to-day communications with associates, vendors and internal team

    • Planned and coordinated all regional events: office grand openings, annual corporate events, charity events, or sponsorship opportunities

    BRANDING

    • Upheld Sotheby's International Realty global brand standards and design guidelines throughout region

    • Developed personal branding packages for associates and teams

    BUDGETING

    • Managed $600,000 yearly marketing budget for regional ads, campaigns, events, and collateral

    • Streamlined ad reservation process for associates to reduce costs

  • 2013 - PRESENT

    BUSINESS MANAGEMENT

    • Generated over $70,000 in sales across more than 5,000 orders with an average of 5-star reviews

    • Manage budget including expenditures, strategic marketing budget, and tax reporting

    • Expand market share by analyzing customer demographics to tailor product offerings

    • Develop and market base and seasonal product lines

    SOCIAL MEDIA MARKETING

    • Attracted over 165.000 website visitors through S.E.O and social media marketing

    • Maintain business pages on all top social platforms and create monthly content calendar

  • JULY 2018 - JULY 2019 | Orlando, Florida • Greater Central Florida Area

    SALES

    • Evaluated market trends to best prepare and price homes for market

    • Assisted buyers with home purchases and negotiations involved

    • Spearheaded marketing strategy for small real estate team

  • AUGUST 2016 - JULY 2018 | Aventura, Florida • Natick, Massachusetts • Boston, Massachusetts

    FASHION MARKETING

    • Created enticing and exciting fashion shopping experiences to ensure successful campaign launches and maximize sales

    • Assessed customer demographics and buying habits to tailor visual displays to appeal to local market

    • Worked with sales and operation goals to drive sales for high-ticket items

Additional languages

French (fluent), Spanish (conversational)

Education

University of Florida • Summa Cum Laude

Bachelor of Science in Advertising & Marketing Minors: Business Administration & Real Estate Kappa Delta Sorority

Skills and softwares

Additional skills:

Website development and management • Graphic design • Blogging • Communication and elevated writing skills • Associated Press style knowledge • Customer service • Public speaking

Softwares:

Adobe Photoshop • Adobe InDesign • Microsoft Office Suite (Word, Excel, PowerPoint) • ActivePipe, Rezora • Boost by Homespotter • Flipsnack • ListTrac. Pulse Seller Reports • My Marketing Matters • MyHub (Market Reports, Drip Campaigns) • Creator Studio • Meta Business Suite